Impact of Advertising on the 2026 World Cup: Unhealthy Foods and Betting in the Spotlight

Almost 6 billion people witnessed the 2026 World Cup, where the advertising of junk food, alcohol, and gambling set a frantic pace.

The power of advertising in the World Cup

A study reveals that during the 2026 World Cup, 104 matches were played with 172.6 hours of live play, highlighting the overwhelming presence of unhealthy food ads, prediction markets, alcohol, gambling, and cryptocurrencies.

Impact on the audience

The exposure to harmful advertising was constant, focusing on globally recognized brands and particularly affecting children and youth, posing a challenge in the fight against childhood obesity and diet-related diseases.

Violations and recommendations

The study denounces the disregard for national laws in World Cup advertising, with unlicensed brands reaching numerous countries. It is recommended to implement stricter marketing regulations and use technology to protect the audience, preventing unhealthy brands from dominating sports spaces.

This news is an automatic translation. You can read the original news, Impacto de la publicidad en el Mundial 2026: Alimentos poco saludables y apuestas en el foco