The million-dollar business behind the 2026 World Cup: How much is it really worth?

FIFA was on the verge of selling a part of its business for 4.2 billion dollars, sparking controversy over the true value of the World Cup. Discover the details behind this operation.

The million-dollar business of the World Cup

FIFA proposed the sale of 21% of its commercial business, valued at 20 billion dollars, unleashing controversy over its true price.

UEFA questions the valuation

UEFA doubts the price proposed by FIFA, preparing an independent evaluation to determine if it was sold below its real value.

The conflict between sports and capital

The potential entry of investors into FIFA sparks debate about the nature of football as a business and its implications for the future of sports.

This news is an automatic translation. You can read the original news, El negocio millonario detrás del Mundial de Fútbol 2026: ¿Cuánto vale realmente?