Strategic meeting in Atlanta: Global Business & Sports Summit 2026

The Spain-USA Chamber of Commerce and the Metro Atlanta Chamber are organizing the Business and Sports Summit USA 2026, a prominent event within the framework of the FIFA World Cup 2026 with MARCA as the official newspaper.

High-Level Analysis and Networking

Experts and industry leaders will gather to discuss the economic impact of the World Cup, the internationalization of sports in the US, the role of private capital in the sports industry, among other key topics. Additionally, they will address the business opportunities that link Spain and the United States through sports.

'La Roja' Matches in Atlanta

The Spanish national team will play two group stage matches in the city, making it a media and business hub during the championship. Casa España and the FIFA Fan Zone will host activations and institutional meetings, fostering networking and strategic relationships between leaders from both countries.

Special Program

The day will include a high-level forum with prominent speakers from the global sports industry, addressing topics such as the arrival of the NFL in Spain, Spain's positioning as an international hub for major sports events, and the partnerships that are transforming the world of sports.

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