Discover how Valen Scarsini turns Tim Payne, the New Zealand footballer, into a global media sensation in record time.
The before and after of Tim Payne
Tim Payne, player of Wellington Phoenix, was a complete unknown until 'influencer' Valen Scarsini highlighted him on social media. Scarsini proposed a peculiar challenge: turning the least known footballer into the protagonist of the World Cup. The New Zealander has scored three goals and provided eight assists in 50 international appearances with the 'all whites'.
The media boom of Tim Payne
After going viral, Tim Payne went from 4,715 followers on Instagram to almost 700,000 in just one day. The impact was such that a specific post by Scarsini went from 276 'likes' to 331,000. The repercussion was massive, turning Payne into the player of the Cup.
The support of the followers and Tim Payne's new goal
Tim Payne's followers joined the phenomenon, even modifying his Wikipedia profile to highlight his skills. The footballer, grateful for the support, now seeks to lead New Zealand to its first victory in a World Cup, challenging teams like Belgium, Egypt, and Iran in Group G.
This news is an automatic translation. You can read the original news, El fenómeno Tim Payne: de desconocido a estrella viral del Mundial en un día