FIFA breaks historic alliance with Panini: End of 60 years of World Cup tradition

FIFA has announced the end of an emblematic collaboration that has marked the history of soccer and fans around the world. After more than six decades, the relationship with Panini, famous for the World Cup albums, comes to a close.

An emblematic alliance comes to an end

FIFA has reported a drastic change that involves all soccer fans in one of the most popular traditions among societies worldwide. The relationship between FIFA and Panini, which began in Mexico in 1970, has been key in World Cup history. After over 55 years, the Italian brand will not renew its contract with the football governing body.

New era with Fanatics and Topps

Following the conclusion of the 2030 World Cup in Spain, the American company Fanatics, through its Topps brand, will take over the production of albums, collectible cards, and official FIFA products. This change entails introducing new physical and digital formats to strengthen the connection between fans, national teams, and players globally.

Legal disputes and new horizons

The transition from Panini to Fanatics occurs amidst legal disputes, involving allegations of monopolistic practices. As Fanatics aims to expand beyond the United States, this new alliance is expected to create opportunities to finance football-related projects and offer innovative experiences to followers of the beautiful game.

This news is an automatic translation. You can read the original news, FIFA rompe histórica alianza con Panini: Fin de 60 años de tradición mundialista